Your website is your digital storefront—and in many cases, the first impression your potential customers will have of your brand. But what if it’s actually turning them away?
At BTCG UK, we help businesses across the UK build websites that don’t just look amazing, but actually drive conversions. Here are the top 5 website mistakes that might be costing you sales—plus how we can help you fix them.
1. Slow Load Times
In the age of instant everything, speed matters. If your site takes more than 3 seconds to load, you’re losing visitors—and revenue.
✅ Fix: We optimise your website’s performance through advanced caching, compressed images, and lightning-fast hosting.
2. Poor Mobile Experience
Over 60% of traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re alienating half your audience.
✅ Fix: BTCG UK designs fully responsive websites that look great and function perfectly on all devices.
3. Unclear Calls-to-Action (CTAs)
Your visitors need direction. If your CTAs are buried or vague, don’t expect conversions.
✅ Fix: We craft clear, engaging CTAs that guide users to take action—whether it’s booking, buying, or contacting you.
4. Outdated or Inconsistent Design
An unprofessional or dated design damages trust instantly. Your brand must be consistent across every page.
✅ Fix: Our brand identity experts create sleek, modern designs that align with your message and increase credibility.
5. No SEO Strategy
A beautiful website means nothing if no one can find it. Ignoring SEO is like building a shop in the desert.
✅ Fix: We implement full on-page SEO, keyword strategy, and content optimisation to help your site rank on Google.
Ready to Stop Losing Sales?
If any of these mistakes sound familiar, it’s time to take action. At BTCG UK, we specialise in web design, SEO, branding, and video content that work together to convert visitors into loyal customers.
👉 Contact us now for a free website audit and let’s turn your site into a 24/7 sales machine.e standard and integrating mathematics data across various business functions, the future of mathematics has never seemed so full of potential for fleet-based businesses.